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Designing with Data: Improving the User Experience with A/B Testing

Rochelle King, Elizabeth F Churchill, Caitlin Tan




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 | #74741 in Books |  O Reilly Media |  2017-04-20 | Original language:English | PDF # 1 |  9.00 x.70 x5.90l,.0 | File type: PDF | 370 pages

 | O Reilly Media

||11 of 11 people found the following review helpful.| Strengths and Weaknesses|By Ron Kohavi|The strength of this book is that it's written for designers, a group that sometimes considers A/B testing as "competing," with the creative process. The authors point out the complementary value and call the "genius designer" a myth. The weakness of the book is that the statistics are wrong at times, which may mislead readers.
About the Author|
|Rochelle King is Global VP of Design and User Experience at Spotify where she is responsible for the teams that oversee user research and craft the product experience at Spotify. Prior to Spotify, Rochelle was VP of User Experience and Pro

On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.

This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-sca...

You can specify the type of files you want, for your device.Designing with Data: Improving the User Experience with A/B Testing   |  Rochelle King, Elizabeth F Churchill, Caitlin Tan. A good, fresh read, highly recommended.

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