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Global Alliances in the Motor Vehicle Industry

Leslie S. Hiraoka




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 | #8248179 in Books |  Praeger |  2000-10-30 | Original language:English | PDF # 1 |  9.02 x.69 x5.98l,1.20 | File type: PDF | 240 pages

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|| |..."this well-written volume actually covers the world auto industry over the last 50 years....The material is interesting and informative, and the author's analysis is astute....This book should be part of every collection on the auto industry. Upper-division

The globalization of the motor vehicle industry―specifically, cars and light trucks―has engendered new forms of competition and cooperation with less regard for national boundaries than ever before. The DaimlerChrysler merger, the GM-Toyota joint venture, the Renault equity stake in Nissan, the Ford takeover of Mazda, Jaguar, and Volvo cars, and direct foreign investments in Mexico, Mercosur (Mercado Com^D'un del Sur), China, and India―developments like these ar...

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