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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)

Meghan Casey




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 | #49605 in Books |  Ingramcontent |  2015-06-28 | Original language:English | PDF # 1 |  8.90 x.70 x7.00l,.0 | File type: PDF | 288 pages

 | The Content Strategy Toolkit Methods Guidelines and Templates for Getting Content Right Voices That Matter

||1 of 1 people found the following review helpful.| Clearly laid out and takes you through the entire process|By Emily Edwards|Meghan Casey's book is truly a toolkit in that it provides tons of relevant resources while clearly laying out how they should be used. The diagrams and charts bring the text to life and help clarify how content needs to be thought about before a plan can be made. The author provides useful lists of type| |“Quality content increases value. Poor-quality content destroys value. It’s as simple as that. Meghan’s book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content.”| |—Ge

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting fir...

You easily download any file type for your device.The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)   |  Meghan Casey. I was recommended this book by a dear friend of mine.

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