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| #1274360 in Books | Robert Schumacher | 2009-10-29 | 2009-10-15 | Original language:English | PDF # 1 | 9.25 x.75 x7.50l,1.27 | File type: PDF | 336 pages | The Handbook of Global User Research||10 of 10 people found the following review helpful.| Simply the best guide available for global user research|By William Albert|I just finished reading the Handbook of Global User Research. I was very impressed by both the breadth and depth of the book. Schumacher brought together a great cast of user researchers from around the world. I especially appreciated the wide variety of countries represented, including places like Tur|||"Our products increasingly are finding their way around the world. Usable designs need to reflect the diversity of those global users if they are going to be successful, and not just the perspective coming from one lab in a corporate headquarters.
User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up fa...
You easily download any file type for your device.The Handbook of Global User Research | Robert Schumacher. A good, fresh read, highly recommended.
