[PDF.11uj] The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web

The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web

[PDF.eh40] The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web

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 | #173499 in Books |  2006-08-31 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  8.90 x.80 x6.00l,.93 | File type: PDF | 312 pages

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||2 of 2 people found the following review helpful.| Great discussion on personas but lacks mapping it to segmentation|By Life long learner|This is a great book on understanding personas. I found this book to be better than "The Essential Persona Lifecycle: your..." (http://www..com/gp/product/B0048EJW6C) because it lays out more actionable insights on how to come up with personas.

The reason I am giving it 4/5 is beca|From the Back Cover||How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: ...

You easily download any file type for your gadget.The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web   |  Steve Mulder, Ziv Yaar. Which are the reasons I like to read books. Great story by a great author.

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