[PDF.52bu] Winners & Losers: Creators & Casualties of the Age of the Internet
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Winners & Losers: Creators & Casualties of the Age of the Internet
Kieran Levis
[PDF.kj33] Winners & Losers: Creators & Casualties of the Age of the Internet
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| #7865027 in Books | 2009-11-01 | Format: International Edition | Original language:English | PDF # 1 | 9.50 x1.30 x6.00l,1.41 | File type: PDF | 352 pages||3 of 3 people found the following review helpful.| nice examples, analysis unlikely to change anything|By Neurasthenic|This book is a collection of corporate histories, concentrating on companies that were transformed by the Internet, though not limiting itself there. Some of the companies described (, Ebay) are 'dotcoms' while others (BSkyB, Sony) are not. About half the case studies are successes, though in some cases (Sony,|About the Author|
Kieran Levis is Principal of Cortona Consulting, which advises companies on business and marketing strategy in markets for new media and technology. Kieran has worked in this field since 1980: as a business executive, he devised
Winners and Losers tells the stories of the creators – and the casualties – of the age of the internet. It shows how a handful of businesses were born and rose to enormous heights and how others fell from them, in a new, networked, ferociously competitive economy. Kieran Levis reveals how a few innovative, far-sighted entrepreneurs and companies succeeded in creating entirely new markets and dominating them, while so many others failed. He sh...
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